Agile methods allow marketers to maintain a high pace of work in a way that accommodates fluctuations in markets and new campaigns that pop up without a lot of warning. By focusing on rapid iteration and collaboration, implementing agile practices is one approach marketing and creative teams are resorting to overcome the main challenge of delivering those winning campaigns.
Launching a startup is an emotional hurdling competition where you’re stretched to the limits of your mental endurance. It’s the type of challenge that makes the first year or two of building a company an exhausting experience. When your company survives the earliest days and starts to find success, the focus shifts from founding to scaling.
Given the rapid pace of today’s digital markets, it’s no surprise that marketers need to work ever more closely with other departments to identify and seize opportunities within the short windows of opportunity offered. On a daily basis, they need to work with sales teams to exchange feedback on strategies; finance teams to agree upon budgets for campaigns; and art departments to create visual content. It’s a complex role that requires strong relationship building skills to get the job done – and quickly.
"The product was designed around the typical marketing workflow, which often revolves around briefs, requests, assignments, reviews and approvals. The Wrike team also noticed that a lot of the creative work in marketing agencies happens in Adobe tools like Photoshop and InDesign. To integrate these into Wrike, the company built an extension for the Adobe Creative Cloud that brings some of Wrike’s features right into Adobe’s tools."
Wrike announced a partnership with synchronization developer Unito that allows Wrike tasks and projects to stay synced with issues in JIRA. The new JIRA and Wrike synchronization allows cross-functional teams to discuss work, share statuses, and update shared dashboards without having to login to multiple tools to post new information.
Wrike introduces Wrike for Marketers, a new vertical solution developed specially for marketing and creative teams to streamline the creative process. The solution is based on Wrike’s core work management platform, with added capabilities specific to helping marketers define, plan and execute standout campaigns in a real-time, multichannel digital world.
Wrike has been named a "Top Workplace" by Bay Area News Group for the second year in a row. The 2016 list, which appears as part of Bay Area News Group's special "Top Workplaces" edition, features 100 companies and organizations in the Bay Area that have been recognized by their employees as excellent places to work.
“Work typically comes in through multiple channels, whether it’s in email, instant messages, or hallway conversations, so there is no consolidated place to see all the new work that gets piled on you every day,” said Andrew Filev, founder and CEO of Wrike. “As the number of messaging channels and digital tools proliferate in the workplace, workers are finding it more challenging to manage and process their incoming requests."
Seth Shaw, Wrike's Chief Revenue Officer, says the San Diego office is a vital strategic asset to the company. "We're thrilled to expand to San Diego and open this location as a launch pad for our growth here. We've been really impressed with the high caliber of talent in the region and the enthusiasm for growing professionally in a startup environment."